Fiskars, the manufacturer of branded consumer goods, has grabbed the former global marketing director of H&M to run its operations in Sweden. The company is strengthening its sales by appointing Per Sjödell as a new country manager for Fiskars Sweden. Sjödell has an extensive background in marketing, sales and business development positions including H&M and GANT.
- Fiskars has a clear ambition to grow, and we are investing in a strong sales organization that is able to sell our whole offering and open new business opportunities in each market. Sweden is one of our key markets, and Per will bring us both international business experience from the branded consumer goods business, says Jakob Hägerström, President, Fiskars Sales Region North.
As Nordic region's market leader in its field, Fiskars hosts number of prestigious brands, including Fiskars, Iittala, Rörstrand and Hackman. Fiskars Sweden offers consumers a wide range of Scandinavian design products for kitchen and the home through its 28 Iittala stores, outlets and shop-in-shops and in various wholesale channels. Fiskars’ and Hackman’s kitchen products have a strong position in Sweden and Fiskars is Sweden’s market leader in garden hand-tools.