Rovio has opened an Angry Birds brand store in Shanghai, in China. It is the first shop outside its home base in Finland. The store in Xujiahui area, which sells licensed apparel and iPhone cases, is the first of 25 such outlets scheduled to open in China by the end of this year.
Besides brand stores, Rovio plans to launch 10 to 20 Angry Birds theme parks in China, with the first one expected to open in Haining, Zhejiang Province, in October.
According to eastday.com, Rovio expects its China revenue to triple in 2012, thanks to booming license income from Angry Birds products such as T-shirts, toys and amusement parks.
— The products (sold in stores and parks) are uniquely designed for Chinese consumers. We are opening the stores to provide our fans with the easiest way to get authorized Angry Birds products, Paul Chen, Rovio China's general manager, said in Shanghai Daily.
The paper quotes Chen saying that Rovio plans to raise the portion of license income to 30 percent of its total income in China by the end of this year, compared with 10 percent now. To achieve the target, it will open 25 stores this year, probably three in Shanghai. Its second outlet in China will open within a month in Beijing.