Suomi TV channel and the production company Aito Media have signed a contract with the US-based global format distributor Small World IFT for the worldwide distribution of new Finnish television show formats. Thanks to the contract, Finnish television productions will get a chance to enter international distribution, and the competition for television companies’ interest.
Specialised in television formats, the production company Small World has produced over 135 series in 59 countries, including Japan, England, Germany, Denmark, Norway and Sweden.
– Finland is the new Japan. I believe that Finnish ideas will take the world by storm, states the founder of Small World, Timo Crescenti, who has also helped make the Japanese Nippon TV a global format player.
The recently signed contract will kick off long-term distribution cooperation. According to supporting bodies it gives a new kick to the Finnish television format production, which has roused also international interest lately.
– This contract enables a whole new level of investment in Finnish television productions. Through Small World’s relationships, our domestic productions will be distributed also to the global TV market, says SuomiTV CEO Jarmo Kalliola.
The development work of the channel, production company and the distributor aims to the global markets from the very beginning. Consequently, the challenge is to make programmes that at the same time resonate with the Finns, and meet the needs of international markets.
The first shared TV-format of the three companies is intended to be released at the MIPTV trade fair at Cannes in the beginning of October.