Finnish designers Siiri Raasakka, Tiia Siren and Elina Laitinen have won the main prize at the 27th edition of the Hyères International Festival of Fashion and Photography.
After the ten finalists presented their collections in a runway show, the international jury, headed by Japanese designer Yohji Yamamoto singled out the menswear collection from the young Finnish team for its use of colour and futuristic styling.
Raasakka, Siren and Laitinen, all students at the Aalto University of Arts, Design and Architecture in Helsinki, took home 15,000 euro prize along with the prestigious title.
The trio’s innovative designs included a 25-kilo sweatshirt adorned with Swarovski crystals. One cardigan had a hairy mound of colorful threads at its shoulder, inspired by age-old Finnish rug-making techniques, and was decorated with glow sticks.
The festival provides the opportunity for ten upcoming designers to present their collections to professionals from the fashion industry as well as to members of the public.
Based in the South of France, the festival has helped launch the careers of designers such as Felipe Oliveira Baptista and Viktor Horsting and Rolf Snoeren.