To be published annually in Finnish and English, the design publication Trash Magazine was launched at the London Design Show September 23rd. Editor-in-Chief Ida Kukkapuro’s goal is to change the world in a modest way.
She says that the magazine, with its focus on sustainable design, is intended especially for people who believe that design can change the world. Printed on recycled paper, the first issue features, among other things, designers telling why they create new products and how trash can be used to make design goods.
— We’re attempting through a clean, uncluttered look to attract corporate leaders, little old ladies in floral hats as well as trendies. And also to shake up designers and make them consider their design and to start a dialogue about their goals and their work, explains Kukkapuro.
She says the magazine has awoken a lot of interest and that it has been well received. In London, negotiations with booksellers are ongoing but so far at least one retail contract has been sealed. Retailers are also being sought in Berlin, Stockholm and Tallinn. The magazine can also be viewed in its entirety online and can be obtained at the Trash Design stand at exhibitions being held around the world.
In Finland the magazine was shown to the public during September’s Habitare interior design fair where all 7,000 copies were quickly distributed.
Trash Magazine is published by Dodo Oy.