Good News from Wed, 27 May, 2009:

Cinemas started the year with excellent visitor numbers

Finnkino
Cinema chain Finnkino has started the new year with excellent visitor numbers. Finnkino cinemas have attracted over 1,8 million visitors from January to April 2009, which means that it has been Finnkino’s best period ever. There was a 15 per cent growth in visitor numbers and nearly 240 000 more cinema viewings than at the same point in time last year. Also Bio Rex cinema chain has enjoyed a more successful beginning of the year in 2009 than a year earlier.

- Perhaps the current economic situation affects the consumer behaviour in a way, which discourages people from making major purchases but invite people to spend money on smaller, everyday pleasures. Going to the cinema is a relatively affordable way to run away from the reality and remain with a great feeling even for a long time afterwards, reasons Reijo Jämes, the Head of Marketing at Finnkino, in Kampanja-magazine.

Bio Rex has five cinemas in Finland while Finnkino has 16 cinemas in eleven localities in Finland.

Increased popularity of cinema is a well-known phenomenon in the history. In the United States cinema became more popular at the end of the Great Depression in the 1930s. During that time cinema’s popularity reached its peak - up to 65 per cent of the country’s population went to the cinema once a week. The same phenomenon was repeated during the Second World War.  

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Comments (4)

Bucky Thu 9 June 2011 at 5:29
What a joy to find someone else who tnhiks this way.
lkghxs Thu 9 June 2011 at 12:15
33Utyy ubxxorfcimoi