Rovio’s Angry Birds has broken another record with the game now downloaded more than half a billion times.
— It’s more than any game ever before, Rovio’s marketing chief Peter Vesterbacka told a press conference at the Slush 2011 event in Helsinki on Wednesday.
Two years after it launched for Apple’s iPhone in December 2009, Angry Birds has stayed at the top of the charts in stark contrast to most mobile games.
Vesterbacka said the company’s next goal was to reach one billion fans globally, on devices including mobile phones and computers.
The popularity of the game where players use a slingshot to attack pigs who steal the birds’ eggs, has led the company to expand the brand to items such as toys and baby products. It also has plans to take the birds to the big screen.
Earlier this year, Rovio raised 42 million dollars from venture capital firms in an investment co-led by Accel Partners and Atomico Ventures.
Rovio was founded in 2003 after three students won a game-development competition sponsored by Nokia and Hewlett-Packard. It changed its name from Relude in 2005.