Fuugo revolutionizes TV viewing
www.fuugo.tv No matter when and where, Fuugo TV promises to offer something to watchFinnish software company Axel Technologies presented its new mobile TV software Fuugo at the Mobile World Congress held in Barcelona on February 15th -18th. According to Axel Technologies Fuugo is the first next generation TV application intelligently personalizing a content stream by blending content choices from broadcast, mobile, Internet TV and social media.
Fuugo is intended for portable devices such as mobile phones and laptops. The software enables a personalized content stream by blending content choices utilizing social media, recommendations, user metrics and various content sources. The software utilises already existing social media services. According to the company Fuugo's development was based on usability and intuitiveness, which means that Fuugo can be used without any specific technical skills.
-Fuugo was born out of the need to facilitate the viewing experience of the consumers, who are being bombarded by the growing technology and content chaos. Social media, online TV and video services have had a significant impact on the consumers' TV viewing behaviour. Today's challenge for service providers is usability. Content is no longer enough, because there are already so many viewing channels, says CEO at Axel Technologies, Petri Kalske.
- Now the most important thing is to help the viewers to find the desired content, nevermind the channels or the device. Consumers no longer need to wonder which channels provide the desired content or which technology it utilizes.
The Beta version of Fuugo, which raised interest in Barcelona, will be published in April. The software will be on markets by autumn 2010.
Leading mobile TV software vendor, Axel Technologies develops and licences TV and video applications for smartphones, laptops, netbooks, navigators and other portable devices. The company is headquartered in Turku, Finland and has sales support offices in Taiwan, Hong Kong, Germany and the United States.
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