September 20, 2017

App takes Helsinki to hundreds of millions

WeChat guides tourists to interesting locations, and also offers companies a chance to advertise their services.
WeChat guides tourists to interesting locations, and also offers companies a chance to advertise their services.
Istock.com/andresr

Chinese giant Tencent has chosen the Finnish capital as a partner city for its new mobile app that benefits travellers and tourists.

The announcements were made at WTCF's annual meeting in Los Angeles.

The announcements were made at WTCF’s annual meeting in Los Angeles.

City of Helsinki

On the app, WeChat and its over 960 million users will find information, photos, videos and interactive maps of Helsinki’s destinations and events. The tool also helps in the making of a travel itinerary.

The collaboration boosts Helsinki’s presence in other services provided by Tencent and will increase the city’s appeal and awareness amongst Chinese consumers. Already now the number of travellers from China in Helsinki and Finland in general is on the rise, partially due to Finnair’s strategy in Asia and improving flight connections.

“The partnership with a big Chinese company is a mark of respect to Helsinki and its tourism,” says deputy mayor Pia Pakarinen. “We are a unique testing ground for the new app, and the information it offers poses a huge opportunity for companies in Helsinki.”

Helsinki has also been chosen to host the 2019 meeting of the World Tourism Cities Federation network. WTCF works as a platform for international collaboration in the field of tourism as well as sustainable development of travel. Helsinki joined the network in 2014.

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