Angry Birds and Visit Finland win big in London
The recent collaboration between travel guide Visit Finland and Rovio Entertainment, Angry Birds Seasons: On Finn Ice, has been awarded The Drum’s MOMA award for Best Travel/Leisure/Sports Mobile Strategy Campaign.
Held in London, the MOMAs (Marketing on Mobile Awards) acknowledge the most effective campaigns in the mobile arena, celebrating the most innovative work and companies across various industries.
The collaborative project sought to find new audiences for Visit Finland online and on mobile, raising Finland’s profile in the process.
“We had great expectations when we began our collaboration and those expectations were not only met but surpassed,” said Mervi Holmén, Visit Finland’s director of nation brand and marketing. “Working with Angry Birds was an incredibly fun way of presenting Finland, and the amount of positive reaction we received was phenomenal!”
Over 250 million game sessions of On Finn Ice were had within the first two months of its launch. Furthermore, the project has attracted more than 28 million views of Finland themed in-game fact cards and over 25 million viewings of video related to the project.
Meanwhile, the collaboration with Rovio boosted visitfinland.com’s new visitor numbers by over two million and also generated hundreds of thousands of social media engagements.
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