Amer Sports acquires Queenax
Finnish sporting goods company Amer Sports has announced the acquisition of Queenax, a provider of functional training systems.
The acquisition includes both the brand name Queenax and the intellectual property and distribution rights. Queenax will be integrated into Amer Sports’ business division Precor.
Amer Sports considers functional strength training as one of the most important and fastest growing branches of the fitness industry. The company states that the acquisition will help solidifying Precor’s position as a leading player in the global fitness equipment and service market.
Besides Precor, Amer Sports owns several other internationally recognised sports brands such as Salomon, Wilson, Atomic, Arc’teryx, Mavic and Suunto.