March 25, 2015

Amer Sports acquires iconic baseball brand Louisville Slugger

Amer Sports knocks it out of the park once again. Pictured is Cincinnati Reds’ Brandon Phillips with his Louisville Slugger bat.
Amer Sports knocks it out of the park once again. Pictured is Cincinnati Reds’ Brandon Phillips with his Louisville Slugger bat.
Louisville Slugger

Finnish sporting goods company Amer Sports has acquired the global brand, sales and innovation rights to the American baseball brand, Louisville Slugger.

The acquisition price is 70 million US dollars, and will be closed in the second quarter of 2015.

With sales of over one billion bats, Louisville Slugger is one of the most iconic baseball brands in the world. The company reported annual sales of 75 million US dollars last year.

This represents a significant development for Amer Sports’ Ball Sports business in the world of professional baseball. Amer Sports’ Wilson brand is the official glove of Major League Baseball, and will now take the field with what is the Major League’s official bat.

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