March 29, 2017

Amer Sports accelerates on skis in the US

Armada joins Amer Sports’ portfolio of brands, which include Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor.
Armada joins Amer Sports’ portfolio of brands, which include Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor.
Istock.com/ultramarinfoto

Finnish sporting goods company Amer Sports Corporation has acquired iconic US ski brand Armada.

The transaction value is approximately 4.1 million US dollars, and includes the Armada brand and Armada-branded products, as well as the intellectual property and distribution rights.

Armada will thus be integrated into Amer Sports’ Winter Sports Equipment business unit.

“The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence,” says Michael Schineis, president of Amer Sports Winter Sports Equipment. “Further, the acquisition is synergistic, as we have already in the past collaborated with Armada through a joint manufacturing arrangement.”

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