February 7, 2017

Altia fills more glasses with Argentinian wine

Grupo Peñaflor is the largest selling wine company in Argentina.
Grupo Peñaflor is the largest selling wine company in Argentina.
Altia

Finnish wine and spirits company Altia and Argentina’s largest wine producer, Grupo Peñaflor, have expanded their partnership in the Nordic and Baltic countries.

Altia and Grupo Peñaflor have already been partners in Finland with both Bodegas Trapiche and Finca las Moras, and now Altia is to be Finca las Moras’ representative in Sweden, Norway and Estonia. In Sweden, the collaboration has already started with Finca Las Moras.

Grupo Peñaflor is the largest selling wine company in Argentina, renowned as one of the first 10 wine producers in the world.

“Grupo Peñaflor is one of our largest partners and this is an important continuation of our co-operation and strategy going forward,” says Janne Halttunen, SVP in partner brands at Altia. “To expand and grow in the Nordic and Baltic region is the result of a long-term strategic work. I do look forward to further grow and build the Finca Las Moras’ brand throughout the region including travel retail.”

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