November 13, 2017

Albi the Snowman melts hearts in China

Albi the Snowman draws on his snowy imagination when he gets bored.
Albi the Snowman draws on his snowy imagination when he gets bored.
Hima Light

The Finnish animated series Albi Lumiukko (Albi the Snowman), created by Markus Majaluoma and Mikko Kunnas, is experiencing success on China’s largest online video platform iQYI.

So far, the series features 26 five-minute episodes that have generated more than 15 million downloads on iQYI in a short period of time. The going rate is currently around 1 000–2 500 every hour.

Albi Lumiukko was originally created for the Finnish media company Hima Light, with support from the Finnish Film Foundation, Nordisk Film&TV Fond, Nordvision, The Church Media Foundation and Yle.

It is targeted at school-aged children and follows the escapades of Albi the Snowman who draws and builds different objects from the snow to help pass the time in the middle of nowhere. Adversaries are overcome by Albi’s childlike positivity.

The series also follows in the footsteps of the internationally acclaimed Swiss animated series Pingu the Penguin, which features five-minute episodes over five seasons and has similarly been downloaded up to 17 million times per season on iQYI.

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